Potraying Michael Weybret for Wilderness Magazine in Encinitas California, 2017. Michael started a creative collective called Do Something Cool after becoming an outdoor industry influencer. Influencing is a new marketing tool that has the power to make a lot of people agree with your personal opinion. Michael essentially gained this power by coincidence. He and his friends got drunk one night and tattooed the sentence „Do something cool“ on Michael’s ass. A photo of the tattoo went viral on Instagram, granting Michael the chance to share his van life and personal philsophy with thousands of people via Instagram.